Interstitial ads: Mobile, ad revenue & interstitial video

Monetize your app with beautiful interstitial ads. Integrate them into your game loop at the right moments to maximize user engagement and app revenue. ironSource’s mobile interstitial ads let app developers boost revenue while maintaining a seamless user experience.

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interstitial ads

Interstitial ad definition: Interstitials engage users with rich, customizable, and appealing ads at natural pauses in your app’s flow, ensuring minimum disruption to user experience while still maximizing app revenue. They are full-screen ad units that offer users the option to exit and skip.

Mobile interstitial ads can hold any number of highly engaging ad formats that users enjoy – including mobile interstitial video ads, interstitial rewarded video ads, and interactive interstitials like playables.
With the emotional impact and appeal of TV advertising, and the targeting available on digital, playable and video interstitials see high engagement from users and drive high eCPMs for app developers.

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Interstitial advertising

Increase your interstitial ads revenue

How much do interstitial ads pay? With the right implementation, and using playable and video interstitials, developers can reach $10-$20 eCPMs in tier 1 countries. The average eCPM for interstitial ads range from $4-$6.

Rewarded video vs. interstitial

Ever heard of rewarded interstitial ads? Serve your users an interstitial ad and then reward them with in-game currency. Rewarded interstitials are a great way to improve your user’s ad experience.

Monetize all of your non-paying users

Not every non-paying user engages with rewarded video ads, which makes them harder to monetize. As an alternative, you can segment users to understand which ones don’t engage with rewarded video, and use interstitial advertising instead.

Interstitial ads vs. banners

In comparison to traditional banner ads, interstitial ad units tend to generate more revenue for publishers and offer enhanced user experiences. That’s because banner ads may be overlooked, while interstitial advertising is built naturally into the app flow.

Interstitial video ads

Interstitial video ads are full-screen, short clips that are presented to users at natural transitions during an in-app experience. An interstitial video can function as a natural transition and is deployed to monetize apps without interfering with the user experience.

Interstitial video ads are popular in gaming apps and others that have marked transitions, as these moments offer the best space to naturally integrate these types of ads. Interstitial video ads are often used more extensively in apps that have more straightforward and uncomplicated in-game economies.

The benefits of interstitial video ads

Including interstitial video ads offers you a reliable way to boost ad revenues and improve your app monetization. One of the big benefits interstitial videos offer is that they are dynamic, so they offer a more engaging ad experience than static ads or banner ads.

When they’re placed at natural transition points in the in-app experience, they also offer less disruption to users’ app experiences. Finally, interstitial video ads can also deliver higher eCPM rates than some other ad types.

Unlike banner ads which can often be overlooked by users, interstitial video ads are more likely to be viewed because they occur within the app’s flow and take up the entire screen, meaning advertisers will pay more.

What is rewarded interstitial?

Rewarded interstitial is a full-screen, system-initiated ad unit, which developers place at natural transition points within an app, and offer users rewards in exchange for a view. Being system-initiated, rewarded interstitials are controlled by the developer and do not require users to opt into viewing them. Rather, users can choose to opt out and lose the reward.

Interstitial vs. rewarded video revenue

While interstitial ads appear during natural pauses during your app’s flow, rewarded video ads come at times when they’re very much needed by the user. This is because, unlike interstitial ads, rewarded video ads offer users a reward in exchange for opting-in to interact with an ad.

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Interstitial ads best practices

Stick to natural pauses

Interstitial ads are best served during natural transition points in the app lifecycle, since that’s when users are most likely to welcome and engage with ads. Doing so results in better ad performance and higher eCPMs – for example, pause menus, loading screens, and level completions.

A/B test your placements

Timing is everything. A/B test the optimal placement in your app’s funnel. Measure KPIs like retention, session length, ads shown per player, ads clicked, and CTR among users, and compare the results of each KPI across all the different possible interstitial ad placements in your app.

Cap the frequency

Showing many interstitial ads in a short period of time creates a poor user experience and results in lower retention, fewer impressions, and bad reviews. That’s why it’s important to cap the frequency of your interstitial ads by analyzing the ratio of impression/time.

Segment your users

Each user engages with your game differently. So when it comes to showing ads in your app, it’s best to segment ad type, frequency, and placement based on your users, catering to each segment differently. For example, your most valuable users should see fewer interstitial ads than your non-paying users, or no ads whatsoever.

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Maxime Demeure, Co-Founder and COO at Madbox

“While there are many reasons we love working with ironSource, there are two that stand out the most: the people and the product. From day one, the ironSource team has been with us every step of the way, helping us improve our performance while simultaneously accelerating growth.”
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Natalya Kopyrova, Ad Monetization Manager at ZiMAD

“After switching to ironSource’s mediation, there was no way we could have known how well interstitials would have performed on our game without the ironSource testing tool.”
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ironSource’s interstitial ad network

Android interstitial ads

Follow the instructions here to integrate interstitial ads into your Android app and increase your revenue with interstitial ads.

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iOS interstitial ads

Follow the instructions here to integrate interstitial ads into your iOS appand increase your revenue with interstitial ads.

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