What is user engagement?User engagement measures the degree of user interaction within an app. Key app engagement metrics include: average session count, average session duration, monthly active users, and daily active users. In other words, high app user engagement means users are in-app for relatively long periods of time. There are several strategies app developers use to increase mobile app engagement, such as smooth onboarding, maintaining a frequent stream of new content and features, and building customized funnels based on user segments.
App LTV (lifetime value) LTV, or lifetime value, is a key metric which estimates the revenue a single user generates thr…
ARPDEUAverage Revenue per Daily Engaged User
ARPDEU stands for 'average revenue per daily engaged user'. It is the total revenue divided by the total number of engag…