Glossary

ARPDEU

Average Revenue per Daily Engaged User

ARPDEU stands for 'average revenue per daily engaged user'. It is the total revenue divided by the total number of engaged users. ARPDEU is an advanced monetization metric available on the ironSource dashboard that helps app developers better understand how users interact with ads in their app.

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Glossary

ARPDEU

Average Revenue per Daily Engaged User

Earn revenue from your app

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ironSource is now public [NYSE: IS]

Glossary

ARPDEU

Average Revenue per Daily Engaged User

Earn revenue from your app

App LTV

App Session

Churn Rate

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