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Programmatic Advertising

Programmatic advertising uses automatic technology to enable mobile advertisers to buy ad inventory. Differing from traditional manual methods, programmatic advertising uses data insights and algorithmic software to serve the right mobile ad for the right price.

While it’s not completely automated, it saves mobile app marketers valuable time that can be used to optimize their campaign in other ways. One common type of programmatic advertising is real-time bidding, an open auction choosing inventory prices in real time. Other options include Private Marketplace (an invite-only open auction) and Programmatic Direct (selling inventory at a fixed cost per mille).

Learn more about running a programmatic advertising campaign with ironSource Exchange
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