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What are interstitial ads?

Interstitial ads are full-screen ads which engage users at natural pauses in an app’s flow, like between levels. Users are most likely to welcome and engage with an ad during pauses at natural transitions points, resulting in better ad performance and higher eCPMs. With interstitial ads, users have the option to click on the ad or close it and return to the app. Learn more about interstitial ads.
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