test referrerNULL


Customer Cohort Analysis

What is customer cohort analysis?

Customer cohort analysis is a tool which lets app developers track and study user engagement over time. A ‘cohort’ is a group of users who perform a certain sequence of events within a particular time frame - for example, users who triggered an app launch on the same day. App developers study a cohort’s engagement, looking at how key app metrics such as LTV and app retention change overtime. By analyzing user engagement, app developers can more easily make data-driven decisions on their in-app advertising and user engagement strategies. Learn more about cohort reports on the ironSource platform.
Earn revenue from your app

Sign up to start monetizing your app with ironSource.

ironSource is now public [NYSE: IS]
Learn more →