What is cost per click advertising?
Cost per click advertising (CPC) is a pricing model used in mobile user acquisition campaigns in which app advertisers pay each time a user clicks on their in-app ad. CPC = advertising cost / clicks
Related terms:
CPM
Cost Per Mille (Thousand)CPM: Cost per mille What is CPM? CPM, or Cost Per Mille, is a pricing model referring to the cost of 1,000 ad impres…