What is cost per click advertising?
Cost per click advertising (CPC) is a pricing model used in mobile user acquisition campaigns in which app advertisers pay each time a user clicks on their in-app ad. CPC = advertising cost / clicks
Related terms:
CPCV
Cost Per Completed ViewCost per completed view (CPCV) What is CPCV? CPCV stands for Cost Per Completed View. The formula for calculating CPC…