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CPC

What is cost per click advertising?

Cost per click advertising (CPC) is a pricing model used in mobile user acquisition campaigns in which app advertisers pay each time a user clicks on their in-app ad. CPC = advertising cost / clicks
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Related terms:
CPCV
Cost Per Completed View

Cost per completed view (CPCV) What is CPCV? CPCV stands for Cost Per Completed View. The formula for calculating CPC…

CPE
Cost Per Engagement

What is (CPE) cost per engagement? Cost per engagement, or CPE, is a pricing model used in mobile user acquisition cam…

CPI
Cost Per Install

CPI cost per install: Formula, average cost in 2023 & more What is cost per install? Cost per install or CPI is a pr…