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Glossary

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CPC
Cost Per Click

What is cost per click advertising?

Cost per click advertising (CPC) is a pricing model used in mobile user acquisition campaigns in which app advertisers pay each time a user clicks on their in-app ad. CPC = advertising cost / clicks
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Related terms:
CPM
Cost Per Mille (Thousand)

CPM: Cost per mille What is CPM? CPM, or Cost Per Mille, is a pricing model referring to the cost of 1,000 ad impres…

CPCV
Cost Per Completed View

Cost per completed view (CPCV) What is CPCV? CPCV stands for Cost Per Completed View. The formula for calculating CPC…

CPE
Cost Per Engagement

What is (CPE) cost per engagement? Cost per engagement, or CPE, is a pricing model used in mobile user acquisition camp…

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