What is ARPU?

ARPU, or average revenue per user, is an app metric which measures the average revenue each active user generates, with revenue including in-app advertising and in-app purchases.

How to calculate ad revenue per user (ARPU)

ARPU is calculated by summing up total app revenue, and dividing it by the number of active users. High ARPU is an indication of successful app monetization ARPU = total app revenue/ number of active users ironSource’s ad mediation platform includes reporting for ARPU and ad revenue measurement data.
Earn revenue from your app

Sign up to start monetizing your app with ironSource.