Expert tips for turning apps
into successful businesses

Blog
Breaking silos to increase creative performance: How creative and growth teams can be BFFs
Rae Steinbach
There’s a major gap in the creative production process: the creative team usually hands off their designs to the rest of...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Blog
3 monetization mistakes your strategy game is making and 5 must-have rewarded video placements
Anna Popereko, Game Design Consultant at ironSource
Because strategy games tend to be so intricately designed, we often see developers try to create equally intricate ad mo...
  • monetization
  • rewarded video
Podcast
How I mastered performance marketing for CTV
Arthur QuerouVibe
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sit...
  • apps
Blog
Samsung smartphones in 2023: The users, innovation, and technology 
Davis Silver
The global smartphone market share is projected to grow from $484.81 billion in 2022 to $792.51 billion in 2029 accordin...
  • apps
  • on-device advertising
  • ...
    • user acquisition

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Blog
From core to meta gameplay: 8 ad placements to boost your hyper-casual game’s LTV
Anna Popereko and Roman Shyshkin, Game Design Consultants
The hyper-causal genre thrives on its famously low CPIs and LTVs, which enable developers to affordably buy users at sca...
  • hyper-casual
  • monetization
  • ...
    • rewarded video
Podcast
Optimizing your monetization strategy with cross-team collaboration
Alice Muir Phiture
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sit...
  • apps
  • monetization
Case Study
How Candywriter increased Ad ARPDAU 26% after switching to Unity LevelPlay
Candywriter,
Candywriter is a mobile game studio based out of Miami that’s part of the Stillfront Group. Today, they have 18 games in...
  • games
  • monetization
  • ...
    • user acquisition
Blog
How to run special offerwall promotions that boost revenue and retention
Sapir Cohen, Growth Strategy Manager
The more downtime we have, the more we’re on our phones - which is why app engagement typically spikes during weekends a...
  • monetization
  • offerwall

Glossary – EN

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