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Expert tips for turning apps
into successful businesses

Blog
How to maximize growth with offerwall special promotions: tips for the holiday season
Maya Fehler — Nov 21, 2023
App engagement peaks during the holiday season - according to our client research, about half of people will play mobile...
  • holiday
  • monetization
  • ...
    • offerwall
    • user acquisition
Webinar
Tracking bad ads with UX patterns
Keren Karol, Justin NormanUnity — Nov 21, 2023
Learn how to track ads using UX patterns with our live UX patterns workshop
  • ad quality
  • user experience
Podcast
The new TCF 2.2 and CMPs: what you need to know
Božo JankovićGameBiz Consulting — Nov 13, 2023
In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Toget...
  • mediation
  • monetization
Case Study
IEC Games boosts D7 ROAS 41% with Aura from Unity’s Scale Optimizer 
IEC Games, Water Sort Puzzle
Vietnam-based mobile game studio IEC Games is best known for its snackable puzzle games, with over 600M downloads betwee...
  • on-device advertising
  • Out of the Box
  • ...
    • user acquisition

Community subscribe – EN


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Case Study
How Ok Cashbag & Syrup boosted their revenue 63% with Unity LevelPlay mediation and 225% with the Tapjoy offerwall
OK Cashbag, Syrup
OK Cashbag is South Korea's largest integrated mileage service, with over 50,000 partner merchants and approximately 24 ...
  • mediation
  • monetization
  • ...
    • offerwall
    • rewarded video
Blog
5 key takeaways on consumer engagement with shopping apps
Savannah Cookson — Oct 27, 2023
Online shopping is common practice these days, but how well do we really know how consumers prioritize shopping apps on ...
  • apps
  • retail
  • ...
    • user acquisition
Case Study
How Big Fish Games boosted their offerwall revenue 96% and IAP ARPDAU by 10% with the Tapjoy offerwall
Big Fish Games, EverMerge: Match 3 Puzzle Game
Big Fish Games is a casual gaming company based in Seattle, Washington. They’re home to thousands of casual hits, includ...
  • monetization
  • offerwall
eBook
How to master marketing for the holidays in 2023
Davis Silver — Oct 19, 2023
Knowing when, where, and how to best run your mobile advertising user acquisition campaigns during the holiday season can generate significant returns. Unity created a playbook for mobile marketers to navigate the holiday landscape, analyzing insights from a survey of 16,000 respondents.
  • apps
  • user acquisition

Glossary – EN

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