Expert tips for turning apps
into successful businesses

Case Study
How PikPok used Ad Quality to reduce negative ad-related feedback by 75%
PikPok, Rival Stars® Horse Racing
PikPok is a game publisher and developer based in Wellington, New Zealand. They’ve been working with ironSource for abou...
  • ad quality
  • games
Blog
The first 30 days of an on-device campaign
Maya Fehler
Just 53% of users open their apps within the first 7 days of installing them from an on-device campaign. By day 30, that...
  • on-device advertising
  • user acquisition
Blog
The app CMO manifesto: Why unified marketing is the best way forward
Peli Beeri
Since 2008 when it first emerged, the app economy has evolved to include some of the biggest brands in the world - and o...
  • apps
  • creatives
  • ...
    • user acquisition
Blog
Making the most of your in-app advertising campaigns: Q&A with Liftoff
ironSource
ironSource sat down with Matt Fisher, Group Product Manager at Liftoff, a one stop shop to programmatic user acquisition...
  • apps
  • user acquisition

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Case Study
How Qiiwi Games used ironSource’s LevelPlay and Google's Firebase to simplify their data analysis
Qiiwi Games,
Qiiwi Games is a multi-platform game developer based in Sweden. Responsible for hits like Wordington and Hell’s Kitchen:...
  • ab testing
  • analytics
  • ...
    • games
    • mediation
Webinar
Exploring LevelPlay App Analytics: how to take action on your performance data
Shir MollerironSource
Turn data into actionable insights using ironSource's App Analytics tool and walk through various use cases and scenarios every game developer should look out for.
  • analytics
Blog
P2E vs. P&E: Models for using blockchain technology in gaming
Rae Steinbach
Games that use blockchain technology are rapidly gaining popularity, and now’s the time to get acquainted with what this...
  • blockchain
  • games
  • ...
    • gametech
Case Study
cocone reduces time spent analyzing creatives by 50% and beats CPI goals by 20% with Luna
cocone, Livly Island
Founded in 2008, cocone is a leading app developer out of Japan. They acquired the social game Livly Island in October 2...
  • creatives
  • games
  • ...
    • user acquisition

Glossary – EN

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