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Expert tips for turning apps
into successful businesses

Blog
Social networks are not enough: why you should diversify your app marketing channel mix
Daniel Godley — Apr 15, 2024
App marketers now have more capabilities than ever before to reach new audiences. Yet, despite the wealth of options ava...
  • apps
  • in-app bidding
  • ...
    • user acquisition
Blog
Addressing addressability: How brand marketers can adapt their mobile programmatic strategy
Unity — Apr 10, 2024
ATT and cookie deprecation signifies more than just a technological shift - it's a game-changer for marketers who are lo...
  • user acquisition
Case Study
How MWM multiplied their installs 2.5x and increased their event conversion by 15% with ironSource Ads’ tCPA optimizer
MWM, Color Pop
MWM is a top consumer app developer and publisher based in France, and home to AI-powered apps like Piano, Beat Maker Pr...
  • ua optimizer
  • user acquisition
Case Study
How Appynation optimized the Tapjoy Offerwall, multiplying iOS revenue 9x and increasing Android revenue 2x without cannibalizing IAP
Appynation, Picture Cross
Appynation is a UK-based mobile game developer and publisher known for their puzzle hits, including Picture Cross, Puzzl...
  • monetization
  • offerwall
  • ...
    • tapjoy

Community subscribe – EN


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Case Study
How MY.GAMES transformed their monetization strategy and expanded their global reach with Tapjoy, increasing their Offerwall revenue by 181% without sacrificing any IAP revenue
MY.GAMES, Rush Royale
MY.GAMES is a leading game publisher and developer based in Amsterdam known for their arcade, RPG, shooter, simulation, ...
  • monetization
  • offerwall
  • ...
    • tapjoy
Blog
4 tips for optimizing towards in-app events with ironSource Ads’ tCPA optimizer
Sagiv Arias, Senior Growth Strategy Manager at Unity — Mar 18, 2024
As you grow your app, scaling your user base is essential. Traditional CPI advertising ensures you can grow your install...
  • tools|user acquisition
  • ua optimizer
Blog
Unity and Google expand partnership with availability of Unity's networks as bidders into Google AdMob's SDK bidding program
Unity — Mar 17, 2024
Unity is delighted to announce that Unity Ads and ironSource Ads will soon start their alpha as real-time SDK bidders on...
  • company news
  • monetization
Case Study
How King drove incremental scale with Tapjoy from Unity's Daily Rewards, exceeding their D7 ROAS goal by 1.5x
King, Candy Crush Saga
King is a global leader in the interactive entertainment industry with more than 200 titles, including worldwide hits li...
  • offerwall
  • tapjoy
  • ...
    • user acquisition

Glossary – EN

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