Zynga is a leading developer of the world's most popular social games that are played by millions of people around the world each day. To date, more than one billion people have played their games on web and mobile.
The challenge
Zynga partnered with Luna ahead of the worldwide launch of their new title, Harry Potter: Puzzles & Spells. As the launch faced the team with hours of tedious campaign creation, testing, and optimization across their 15 different performance marketing channels, they joined forces with Luna to streamline campaign management and increase efficiency.
The solution
Using Luna's platform, the team was able to create and manage their campaigns in a fraction of the time, seamlessly reducing repetitive tasks like duplicating ad sets and managing assets in bulk across channels.
Zynga also utilized Luna's Creative Center to uncover key creative performance insights. By diving into data by platform, channel, and placement, the team was able to see new creative insights, opportunities, and risks with an all-new level of detail and optimize accordingly.
“Overall, my experience with Luna has been really really positive. I really like the creative insights that Luna offers to dive into a channel, platform, and placement to see creative insights on a level that is very detailed.”
- Angela Li, Senior User Acquisition Manager at Zynga
