Case Study

Coin Dozer is a casual game developed by Game Circus, a developer studio based in Texas.

Game Circus is also behind the successful title Taps to Riches.

The challenge

Game Circus wanted to achieve high growth with ad creatives that would show off Coin Dozer’s most popular features, like innovative game physics and unique 3D elements.


  • Expand their user base with new, high LTV users
  • Run innovative interactive video ads creatives that reflect the experience of the original game

“ironSource's interactive ads demonstrated the key elements of the game to users and achieved sustainable, significant growth during our UA campaign.”

- Marcus Lee, Director of User Acquisition at Game Circus

The solution

ironSource’s Playworks Studio created original interactive video ads creatives for Game Circus, by adding a layer of interactivity on top of a video of real gameplay. The interactive layer brought the unique 3D elements of the game to life inside a short 30 second interactive video ad, which enabled users to interact with them.

“ironSource understood our UA goals, and had the capabilities to not only generate innovative creatives, but then to iterate and optimize those ads for us.”

- Marcus Lee, Director of User Acquisition at Game Circus

ironSource extensively A/B tested various creatives to ensure that the campaign was running at maximum competitiveness on the ironSource network.

The results

The ironSource interactive video ads doubled the impression-to-install ratio in key tier 1 markets (compared to the best-performing video ad).

By the second iteration, the impression-to-install ratio increased by an additional 30%. ironSource optimized the ad using in-ad user flow analysis.


Impression to install ratio


Improvement in impression to install ratio

Video vs. interactive video ad performance

Interactive video ad performance over time

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