ironSource VP Sales, US Marketplace Mike Schoelch sat down with Digiday this month at their Gaming Advertising Forum to discuss diversity among mobile gamers and the perceptions (and misconceptions) amongst advertisers. The fifteen minute chat, along with the just-released infographic, serve as a preview of upcoming joint research between ironSource and Digiday into the behaviors and attitudes of the heterogenous, broad base of players that engage with mobile games regularly.

Watch the talk here:

And take a look at some of our key findings:


Let's put these tips to good use

Grow your app business with ironSource