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The mobile marketersβ guide to mastering the πholiday season
ironSource and M&C Saatchi Performance partnered up to provide marketers a playbook on how to navigate the 2022 holiday landscape. Scroll for top-line insights or download the eBook for the full report
Keep On Scroling
74% of consumersπ€Ά will participate in the shopping frenzy
67% πΊ
of men will make holiday purchases this year
84% π
of women will make holiday purchases this year
Consumers plan to spend πΈ more or the same as last year
Less than $100
$100 - $250
$251 - $500
$501 - $1,000
More than $1,000
Not planning to spend on holiday gifts
64% of consumers plan to shop on mobileπ±, mostly in apps
Mobile web
Shopping apps
Rewarded offers in mobile games
Not using mobile for holiday shopping
Shorten the learning curve02
Itβs never too late for shopping apps to get an install
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67% π
already have shopping apps on their phones
59% π
would install a shopping app after seeing an ad for it
Clothing and footwear are the #1 gift for all demographics
π
π
π²
π·
π§
π«
πΆ
Gen Z
Millennials
Parents
π±
of consumers say they would consider gifting a new phone over the holidays
Rewarded in-app ads have a strong influence on consumersβ holiday purchasing decisions
48% π
are influenced by rewarded in-app ads for gift ideas
40% π€
say that rewarded in-app ads influence their purchasing decisions
Consumers plan to shop early to avoid supply chain issues
64% ποΈ
will participate in Black Friday shopping
28% π
of consumers shop for the holidays in the fall
27% π
shop for the holidays on Black Friday/Cyber Monday