The mobile marketers’ guide to mastering the ?holiday season

ironSource and M&C Saatchi Performance partnered up to provide marketers a playbook on how to navigate the 2022 holiday landscape. Scroll for top-line insights or download the eBook for the full report

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74% of consumers? will participate in the shopping frenzy

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67% ?

of men will make holiday purchases this year

84% ?

of women will make holiday purchases this year

Consumers plan to spend ? more or the same as last year

Less than $100
$100 - $250
$251 - $500
$501 - $1,000
More than $1,000
Not planning to spend on holiday gifts

64% of consumers plan to shop on mobile?, mostly in apps

Mobile web
Shopping apps
Rewarded offers in mobile games
Not using mobile for holiday shopping

Shorten the learning curve02

It’s never too late for shopping apps to get an install

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67% ?

already have shopping apps on their phones

59% ?

would install a shopping app after seeing an ad for it

Clothing and footwear are the #1 gift for all demographics


Gen Z





of consumers say they would consider gifting a new phone over the holidays

Rewarded in-app ads have a strong influence on consumers’ holiday purchasing decisions

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48% ?

are influenced by rewarded in-app ads for gift ideas

40% ?

say that rewarded in-app ads influence their purchasing decisions

Consumers plan to shop early to avoid supply chain issues

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64% ?️

will participate in Black Friday shopping

28% ?

of consumers shop for the holidays in the fall

27% ?

shop for the holidays on Black Friday/Cyber Monday