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The mobile marketersโ€™ guide to mastering the ๐ŸŽ„holiday season

ironSource and M&C Saatchi Performance partnered up to provide marketers a playbook on how to navigate the 2022 holiday landscape. Scroll for top-line insights or download the eBook for the full report

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74% of consumers๐Ÿคถ will participate in the shopping frenzy

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67% ๐Ÿ•บ

of men will make holiday purchases this year

84% ๐Ÿ’ƒ

of women will make holiday purchases this year

Consumers plan to spend ๐Ÿ’ธ more or the same as last year

Less than $100
$100 - $250
$251 - $500
$501 - $1,000
More than $1,000
Not planning to spend on holiday gifts

64% of consumers plan to shop on mobile๐Ÿ“ฑ, mostly in apps

Mobile web
Shopping apps
Rewarded offers in mobile games
Not using mobile for holiday shopping

Shorten the learning curve02

Itโ€™s never too late for shopping apps to get an install

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67% ๐Ÿ›’

already have shopping apps on their phones

59% ๐Ÿ‘€

would install a shopping app after seeing an ad for it

Clothing and footwear are the #1 gift for all demographics

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Gen Z

Millennials

Parents

๐Ÿ“ฑ

0%

of consumers say they would consider gifting a new phone over the holidays

Rewarded in-app ads have a strong influence on consumersโ€™ holiday purchasing decisions

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48% ๐ŸŽ

are influenced by rewarded in-app ads for gift ideas

40% ๐Ÿค”

say that rewarded in-app ads influence their purchasing decisions

Consumers plan to shop early to avoid supply chain issues

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64% ๐Ÿ›๏ธ

will participate in Black Friday shopping

28% ๐Ÿ‚

of consumers shop for the holidays in the fall

27% ๐ŸŽ

shop for the holidays on Black Friday/Cyber Monday