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Performance Advertising

Performance advertising (or pay for performance advertising) is a marketing strategy to produce specific financial results within a specific time period. The advertiser only pays when they see the measurable results they want - e.g specific KPIs like revenue or customer loyalty.

Using performance ads ensures that advertisers maximize their budget and return on investment. This financially-focused strategy differs from brand advertising, which focuses on creating a specific brand image, because its results are more specific and measurable.

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