K-factor definitionIn app marketing, k-factor is a metric which is describes the growth rate of apps. By measuring how many new users each of your existing users brings along to the app, k-factor provides insight into the effectiveness of incentives for current users to share the app with other people. Read more about what k-factor is and how to make your app go viral.
Growth Loop What is the Growth Loop? The Growth Loop is a holistic approach to game growth which merges the monetizati…
Mobile Game Marketing
Mobile game marketing How to market your mobile game The most effective way to market your game is with a comprehensi…