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Glossary

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Engagement Rate

What is engagement rate?

Engagement rate is the ratio of an app’s engaged users (unique users who engage with in-app ads) and active users. In other words, engagement rate is the percentage of users who actively engage with ads in an app. Engagement rate = engaged users / total active users
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Related terms:
ROAS
Return On Ad Spend

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IPM
Installs Per Mille

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