LoginLogin SignupSignup

Glossary

Back to glossary
Engagement Rate

What is engagement rate?

Engagement rate is the ratio of an app’s engaged users (unique users who engage with in-app ads) and active users. In other words, engagement rate is the percentage of users who actively engage with ads in an app. Engagement rate = engaged users / total active users
Earn revenue from your app

Sign up to start monetizing your app with ironSource.

Sign upSign up
Related terms:
ROAS
Return On Ad Spend

ROAS Explained: What is ROAS and how to calculate it? Return On Advertising Spend (ROAS) is a revenue-based metric used…

View-Through Attribution

What is View-Through Attribution? View-Through Attribution measures how many users download an app after viewing an ad,…

IPM
Installs Per Mille

IPM (installs per mille) advertising in marketing IPM advertising metric: Installs per milleIPM stands for Instal…