Cost per completed view (CPCV)
What is CPCV?
CPCV stands for Cost Per Completed View. The formula for calculating CPCV is advertising cost / completed video view. This means that advertisers pay each time a video has been viewed through to completion.
In a CPCV model, CPCV advertising is when the advertiser is paying for a view, versus in other campaign pricing models such as a CPI (cost per install) model, where the user must follow the call to action at the end of the video in order for an advertiser to pay.
Rather than paying per ad impression, some of which are only for a few seconds as opposed for the full, completed video, using a CPCV model with your ad network can ensure your ads are having maximum impact on users, as well as giving advertisers a stronger chance at winning the coveted first impression.