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Agency Trading Desk

Agency Trading Desks are media agency departments that handle digital advertising campaigns. The trading desks use buying technologies to help to purchase, manage, and optimize programmatic or bid-based ad campaigns. They help advertisers buy media at a lower price than manually managing campaigns. To adapt to current advertisers’ needs, Agency Trading Decks have grown in their capabilities, and started including some functionalities offered by standard ad technology platforms.

Learn more about agency trading desks with ironSource Exchange
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