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The ultimate mobile game growth strategy

50 min

What's in the webinar?

The minimum eCPM and IPM benchmarks for marketable games

Best practices for preventing in-app fraud and cannibalization

Top creative strategies for user acquisition maximizing IPM

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About the speakers

Yevgeny Peres

VP Growth at ironSource

Yevgeny Peres is the VP Growth at ironSource. Before ironSource, Yevgeny joined Supersonic in 2012 as the Director of Mobile Operations, tasked with kick-starting the company's mobile product development and operations. In 2016, following the merger with ironSource, Yevgeny began overseeing all mobile product strategy - meeting with top clients to understand which tools and capabiltiies developers need to maximize growth. Yevgeny also leads ironSource's fraud research activity, and has become a recognized thought leader and sought-after speaker in the anti-fraud space.

Dan Greenberg

VP Growth at ironSource

Dan Greenberg is the Chief Creative Officer at ironSource. In 2013, Dan came on to lead ironSource's fast-growing design team. Today, Dan heads ironSource marketing efforts as well as the Playworks Studio, which develops the company's interactive advertising activity. Since 2012, Dan has been a lecturer at Bezalel Academy of Art and Design, teaching interactive design and UI/UX.

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