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How Kongregate uses the offerwall to boost IAPs, retention, and ad revenue

47 min

What's in the webinar?

How to place, implement, and segment offerwalls in your game

A peak inside Kongregate's winning offerwall strategy

Tips for increasing retention for non-payers and purchase rates

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About the speakers

Justin Norman

Director of Product Strategy at ironSource

Justin is the Director of Product Strategy at ironSource. Beginning his career at Tech Target as a global campaign manager, Justin then moved to Supersonic Ads as a senior publisher account manager in 2013. Following Supersonic Ads' merger with ironSource in 2015, Justin became the director of partnership growth. Today, Justin manages ironSource's product strategy in the US.

Matt Brown

Senior Director of Ad Monetization at Kongregate

In 2011, Matt started his career as a media buyer at Universal McCann in New York City. In 2014, he moved to San Francisco to join Kongregate as an account executive working on traditional web ad sales for Kongregate.com, GameStop.com, and GameInformer.com. In late 2014, Kongregate launched their mobile publishing business and Matt shifted to the mobile focused side of the ad monetization business. Kongregate has published over 60 mobile titles with hits such as AdVenture Capitalist, Animation Throwdown, Burrito Bison and many more! Matt has been climbing the ranks and now runs the ad monetization team at Kongregate. Awards include 4th grade chess champion, 2007 water polo league MVP, and “funniest game pitch” circa 2016.

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