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What's in the guide?
In-depth demographic information from 5,000+ U.S. Millennials, including family dynamics, careers, and lifestyle
A deep dive into their mobile habits. Shopping and gaming are two of their favorite mobile activities — 73% shop on mobile 1-4 times a week
Brand and ad preferences — did you know that 55% of Millennials engage with rewarded mobile game ads more than any other type of ad format?