Be the app of choice

Diversify your UADiversify your UA

Mobile app distribution platform for advertisers

With Aura’s mobile app distribution platform, your app takes pride of place in front of millions of users every day, first when they’re setting up their new devices, and then throughout the device lifecycle.
Be the first device install

95% of users install apps in the first 48 hours of owning a device. Aura gives you the chance to take pride of place at that moment.

Prime position on premium placements

Aura connects app developers with more than 130 million users across more than 45 countries, through its partnerships with premium manufacturers and carriers like Sprint, T-Mobile, Orange, Samsung, Huawei, Xiaomi and more.

Find the right users

Our mobile app distribution platform uses a proprietary AI algorithm and a unique set of parameters to place you in front of relevant users who will love your app.

Measure campaign performance

Measure performance like any other UA channel by syncing Aura with your mobile measurement platform. Aura is a completely transparent app distribution platform – reporting on campaign metrics like impressions and clicks – and fully integrated with all major MMPs, including Adjust, Appsflyer, Branch, Kochava, and more.

App distribution platform touchpoints

Intelligent preloads

No more static factory preloads, which place the same apps on all devices. Aura dynamically preloads apps on millions of relevant new devices, leveraging a smart optimization algorithm to ensure customized experiences.

Setup wizard

Aura spotlights your app from the get-go, allowing users to choose to install your app while setting up their new phones. Powered by AI and machine learning capabilities, Aura places your app in front of relevant users.

Smart notifications

Timing is everything. Aura sends customized notifications to relevant users when they are most engaged and looking to install new apps.

“Due to Aura’s immense targeting efforts and analytics, we reached our cost-per-first-taxi goal after only 2 weeks.
Aura then managed to further lower the goal by 35%

Anastasiya Abrosimova

Head of UA Partnerships at Citymobil

Ready to discover how ironSource Aura
can help scale your app?