With Aura from Unity’s mobile app distribution platform, your app takes pride of place in front of millions of users every day, first when they’re setting up their new devices, and then throughout the device lifecycle.
95% of users install apps in the first 48 hours of owning a device. Aura gives you the chance to take pride of place at that moment.
Prime position on premium placements
Aura connects app developers with more than 1 billion devices across more than 80 countries, through its partnerships with premium manufacturers and carriers like Samsung, Boost Mobile, and more.
Find the right users
Our mobile app distribution platform uses a proprietary AI algorithm and a unique set of parameters to place you in front of relevant users who will love your app.
Measure campaign performance
Measure performance like any other UA channel by syncing Aura with your mobile measurement platform. Aura is a completely transparent app distribution platform – reporting on campaign metrics like impressions and clicks – and fully integrated with all major MMPs, including Adjust, Appsflyer, Branch, Kochava, and more.
App distribution platform touchpoints
Setup manager
Recommend your app during device setup
Aura spotlights your app from the get-go, prompting users to install your app while setting up their new devices. Powered by AI and machine learning capabilities, Aura places your app in front of the most relevant users.
Device update experience
Leverage every OS update on the device
Aura allows advertisers to utilize the device upgrade moment to engage with newly-relevant users. When users update their device, Aura recommends apps that support the device’s new capabilities.
Games manager
Meet gamers
Timing is everything. Aura sends customized notifications to relevant users based on contextual triggers, like location and date, so you reach them when they are most engaged and looking to install new apps.
“Reaching users directly via their devices – rather than their social media feeds – adds an element of trust to our product.”
Trang Dao
VP Growth at Atom Finance
Ready to discover how Aura from Unity can help scale your app?
