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A/B testing tool
Test every element of your monetization strategy in just a few clicks

Uniquely comprehensive
ironSource offers a full range of A/B testing tools – simple test management, broad testing options, and detailed reporting.
Get your tests up and running quickly
Automatically split your traffic 50/50. Then manually adjust each group’s settings on the platform – no R&D needed.
Run tests on the ad unit level
Optimize your app’s performance with greater flexibility. You can easily add more ad units to a test, or stop a test on an ad unit at any time.
See the impact of your tests on your entire app’s performance

Completely comprehensive
ironSource is the only mediation platform that offers a full suite of A/B testing tools, so you can test anything you want to optimize your monetization strategy

Easy to use and control
Everything is managed directly from our platform and takes just a few clicks to set up, so there’s no need to rely on your own valuable R&D resources to set up the A/B tests
What can you test?

What can you test?

ironSource in the press

Press
Not Just Pass-Fail: Why Incrementality Tests Are The Future Of Performance Measurement