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ストアレビューを活用する10の方法

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ガイドブックの内容

Google PlayやApp Storeが評価やレビューを重視するワケ

ポジティブなレビューの有効活用方法と、ネガティブなレビューの悪影響を低減させる方法

ストア内でアプリの露出を最大化させるASO戦略について

Take a sneak peak at tip 4

「AAA (Acknowledge, apologize, assist - 認知、謝罪、支援) 。認知、謝罪し、無料でポイントやコインを付与し、問い合わせ先のアドレスを明記しましょう。」

Take a sneak peak at tip 7

「データを駆使しましょう。 良い評価を促すにはタイミングが最も重要です。そのため、様々な指標やデータを駆使する必要があります。報酬を得た直後や、何かを達成した直後など、ユーザーが最も楽しんでいるタイミングで評価を促しましょう。」

Take a sneak peak at tip 8

「セグメントが最重要。 ironSourceのメディエーションにてユーザーセグメント機能を使うことにより、評価促進へのユーザーのレスポンスに対して、ユーザー体験フローをカスタマイズすることができます。」

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