Learn how to grow your game into a business
Dozens of masterclasses taught by the people who know mobile game growth best
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Here’s what you can expect
Unlimited access to a catalogue of video tutorials led by game growth experts
All the information you need to start growing your game, from UA to monetization
Exclusive UA and monetization benchmark reports – coming soon
The Courses
01
Foundations of game growth
Beginner | 3 classes | 22 minutes
The key technologies for game growth
Monetization strategies and key terms
The user acquisition funnel and key UA terms
02
Growing your user base
Intermediate | 3 classes | 30 minutes
Getting started with user acquisition
How to run campaigns on an ad network
The world of ad creatives and creative optimization
03
Monetizing your users
Intermediate | 3 classes | 27 minutes
How to build an effective monetization strategy
Best practices for rewarded video and offerwall ads
Best practices for interstitial and banner ads
Teach me about
user acquisitionuser acquisition
marketability testingmarketability testing
ad creativesad creatives
ASOASO
soft launchsoft launch
growth loopgrowth loop
retentionretention
ARPDAUARPDAU
analyticsanalytics
segmentationsegmentation
A/B testingA/B testing
IAP cannibalizationIAP cannibalization
Why ironSource?
Top 3 ad network
For apps and games globally according to AppsFlyer
Robust growth platform
With tools like mobile ad mediation, user acquisition, and A/B testing
10+ years of experience
Building innovative products and working with game devs of all sizes