Learn how to grow your game into a business

Dozens of masterclasses taught by the people who know mobile game growth best
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Here’s what you can expect

Unlimited access to a catalogue of video tutorials led by game growth experts
All the information you need to start growing your game, from UA to monetization
Exclusive UA and monetization benchmark reports – coming soon

The Courses

01
Foundations of game growth

Beginner | 3 classes | 22 minutes

The key technologies for game growth

Monetization strategies and key terms

The user acquisition funnel and key UA terms

02
Growing your user base

Intermediate | 3 classes | 30 minutes

Getting started with user acquisition

How to run campaigns on an ad network

The world of ad creatives and creative optimization

03
Monetizing your users

Intermediate | 3 classes | 27 minutes

How to build an effective monetization strategy

Best practices for rewarded video and offerwall ads

Best practices for interstitial and banner ads

Teach me about

user acquisitionuser acquisition
marketability testingmarketability testing
ad creativesad creatives
ASOASO
soft launchsoft launch
growth loopgrowth loop
retentionretention
ARPDAUARPDAU
analyticsanalytics
segmentationsegmentation
A/B testingA/B testing
IAP cannibalizationIAP cannibalization
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Dual Cat grew revenue x10 with the Growth Loop

Dual Cat used ironSource’s A/B testing tool to optimize their monetization strategy and increased ARPDAU 50%
View case studyView case study
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Lucky Kat increases ARPDAU 50% with ironSource

Lucky Kat partnered with ironSource to optimize their monetization strategy for their portfolio of casual games
View case studyView case study
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White Room Games increases installs 198%
and D30 retention 171% with ironSource

White Room Games partnered with ironSource to improve their return on ad spend for their casual game, Crash Delivery, and ended up significantly scaling installs from high quality users
View case studyView case study

Why ironSource?

Top 3 ad network

For apps and games globally according to AppsFlyer

Robust growth platform

With tools like mobile ad mediation, user acquisition, and A/B testing

10+ years of experience

Building innovative products and working with game devs of all sizes