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What's in the webinar?
Key market trends and shifts in consumer behavior advertisers need to know to scale UA
Tips and best practices maximizing performance with on-device distribution channels
Local examples of how innovative European app companies have changed the rules of growth
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About the speakers
Director of Demand at ironSource
Jess Overton is the Director of Demand at ironSource Aura. Leading the global account management teams in Europe and APAC, as well as the global demand-side operations, Jess is responsible for onboarding new mobile app developers to the Aura platform and growing their marketing activities.
Head of Marketing Insights at App Annie
As the Head of Marketing Insights at App Annie, Lexi Sydow’s team is responsible for aggregating and assessing mobile market trends across various industries to help businesses win on mobile. As the company’s lead analyst on its annual industry reports, including App Annie’s State of Mobile Report, Lexi specializes in observation and analysis of trendlines in high-growth app categories and mobile strategies for success.
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