How to set ROAS goals that maximize user acquisition profit

39 min
What's in the webinar?
Plot an accurate ARPU curve that factors in organic uplift
Set the right margins for your campaign
Calculate a ROAS KPI that maximizes long-term profit
Watch the webinar
About the speaker

Amir Shaked
GM Network at ironSource
Amir Shaked is the GM Network at ironSource. Amir joined Supersonic in 2015 as a Performance Manager. Following the merger with ironSource, he took on the role of Director of Performance, Advertiser Solutions. In 2018, he began managing the product department for data science as well as the new UA platform. Today, Amir serves as the GM Network, running ironSource’s global UA and monetization operations.