Meaning, ads, and mobile app integration

Monetize your app’s non-paying users with offerwall ads, a mini-store that lists out actions users can complete in exchange for in-app rewards. By giving users a taste of premium content for free, offerwalls are an excellent app monetization strategy for boosting revenue, engagement, and retention.

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What is offerwall?
How do offerwall ads work?

The offerwall is an in-app advertising unit that app developers use to monetize their apps. It acts like a mini-store in an app, listing multiple “offers” that users can complete in exchange for receiving an in-app reward. For example, users can receive extra in-app coins if they choose to register a username, get to level 25 on a game, make an in-app purchase, and more on the offerwall.

The mobile offerwall is completely user initiated, meaning that users choose whether or not they want to engage with the offerwall. Either, users access the offerwall by clicking on traffic drivers, which are placed in various locations, such as the menu or the store, or users are prompted to engage with the offerwall when they are low on hard currency and would like to proceed with the game.

The offerwall is a great mobile monetization strategy for any micro-payment freemium app. They work particularly well for mobile games, such as mid-core RPG and strategy games, as well as casual games like puzzle, arcade, and lifestyle.

Boost offerwall ad revenueBoost offerwall ad revenue
How it works
  • Access the offerwall via traffic drivers within the game
  • Choose an offer to receive a valuable reward
  • Understand the steps required to complete the offer
  • Track progress for each task
  • Collect a reward when the task is completed

Offerwall advertising

For monetization


Boost ad revenue

Offerwalls can significantly increase your app revenue. They deliver extremely high eCPMs for app developers. eCPMs for Android in the US can reach up to $940. That’s because advertisers are willing to pay high amounts of money for deep events and quality users.


Improve user experience

The offerwall is completely opt-in, meaning users choose whether or not they want to engage with it. Because they’re user-initiated, offerwalls don’t disrupt the app flow or the user experience. In fact, they can improve the user experience because they give users access to premium content without needing to pay.


Increase retention

Offerwall engagement is correlated with strong user retention. That’s because offerwalls keep users playing the game for longer – instead of quitting once they’re out of coins, users can access the offerwall to get the premium content they need to continue playing. In fact, retention among offerwall users is 5-7x higher than non-offerwall users, at the D7, D14, and D30 marks.


Get more in-app purchases

The offerwall complements in-app purchases quite well, as offerwall users are 10-14x more likely to make an in-app purchase. Users get a taste of the premium features they’re missing out on, and after a while end up deciding to pay for the in-app purchase upfront.

For user acquisition


Cost-effective UA at scale

Advertisers don’t pay for installs, but rather for a specific event in the game (for example, reach level 5 or harvest 2 crops). The CPE pricing model allows advertisers to buy at scale cost-effectively.


Acquire loyal users

Offerwall users are dedicated players who have a desire to progress in the game, meaning in comparison to users acquired from other channels, a user acquired through an offerwall has a higher chance of playing the game for longer.


Continue generating revenue

Users acquired through the offerwall go on to generate higher revenue, making in-app purchases while also engaging with other ad formats in addition to the offerwall.

The benefits of the ironSource offerwall

Detailed reports

Stay on top of your offerwall performance with revenue, eCPM, DEU, engagement rate, and usage rate reports

Professional customization

Our Playworks Studio can help customize your offerwall design so it looks and feels like a part of your game

Rich media intermediate page

Give users a quality experience by providing video and rich media task explanations

Special promotions

Easily set up multiple credit promotions to increase revenue and engagement

Quality advertisers

ironSource partners with top advertisers on our offerwall to ensure that your users can always find enticing offers they want to complete

Dedicated customer support

The ironSource support team is available 24/7 to make sure your users have the best possible experience in your game

Key reading materials

Offerwall monetization

Check out offerwall benchmarks, as well as blogs, case studies, and eBooks to help you supercharge your offerwall revenue


Offerwall eCPM Benchmarks Per Genre


4 Proven Tips for Maximizing Offerwall Ad Revenue


Inside Kongreate’s Offerwall Monetization Strategy

Case study

LBC Studios Boosts Total ARPDAU 30% with ironSource Offerwall

Offerwall user acquisition

Offerwall CPE Benchmarks Per Genre


4 Tips For Profitably Scaling Offerwall Campaigns

Case study

Huuuge Games Increases D7 ROAS 9x with ironSource Offerwall

Case study

Lilith Games Boosts Scale 4x and ARPU 3x with ironSource Special Offerwall Promotion

Offerwall custom integration for mobile apps with the ironSource offerwall network

Follow the instructions to integrate offerwall Android and offerwall iOS into your app.

Offerwall for AndroidOfferwall for Android Offerwall for iOSOfferwall for iOS

The ad revenue generated per 1,000 ad impressions.

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The percentage of users who continue engaging with an app over time.

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Is a pricing model used in UA campaigns where app advertisers only pay for post-install events.

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