Whether it’s gestures, characters, colors, CTAs or black overlay, you’ve A/B tested which tutorial combination can best hook your users.
You figured out the number of clicks needed to give your users the most flavour of your game, without overpowering them.
The gold standard for a hyper-casual playable is between 12-15 sec, and 22-28 sec for a playable with a more complex game design.
Your users are captivated throughout your entire ad experience - leaving them no room to think about anything else.
By doing this, you were able to identify what from your creation was missing and is working.
You’re prepared to get the insights you need to create the next best experience.