Perfect Playable Recipe

You’ve spiced up your key essentials for the tutorial

Whether it’s gestures, characters, colors, CTAs or black overlay, you’ve A/B tested which tutorial combination can best hook your users.
You’ve balanced the flavour of your playable experience

You figured out the number of clicks needed to give your users the most flavour of your game, without overpowering them.
You’ve timed how long it takes to finish the experience

The gold standard for a hyper-casual playable is between 12-15 sec, and 22-28 sec for a playable with a more complex game design.
You can validate that your creation is tasteful - from beginning to end

Your users are captivated throughout your entire ad experience - leaving them no room to think about anything else.
Someone else has tasted tested what you’ve created

By doing this, you were able to identify what from your creation was missing and is working.
Your creation has been married with in-ad events

You’re prepared to get the insights you need to create the next best experience.