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Interstitial Ads: What are they and how can you utilize them
Monetize your app with beautiful interstitial ads. Integrate them into your game loop at the right moments to maximize user engagement and app revenue. ironSource’s mobile interstitial ads let app developers boost revenue while maintaining a seamless user experience.Start monetizingStart monetizing
What is an interstitial ad?
Interstitial ad definition: Interstitials engage users with rich, customizable, and appealing ads at natural pauses in your app’s flow, ensuring minimum disruption to user experience while still maximizing app revenue. They are full-screen ad units that offer users the option to exit and skip.
You might be surprised to learn that mobile interstitials are not always static. They can hold any number of highly engaging ad units that users enjoy – from interstitial video ads to even interactive interstitials like playables.
With the emotional impact and appeal of TV advertising, and the targeting available on digital, video interstitials see higher engagement from users and drive higher eCPMs for app developers.Monetize your appMonetize your app
How to increase revenue through interstitial advertising
Increase your interstitial ads revenue
With the right implementation, and using playable and video interstitials, developers can reach $10-$20 eCPMs in tier 1 countries. The average eCPM for interstitial ads range from $4-$6.
Rewarded video vs. interstitial
Ever heard of rewarded interstitial ads? Serve your users an interstitial ad and then reward them with in-game currency. Rewarded interstitials are a great way to improve your user’s ad experience.
Interstitial ads vs banners
In comparison to traditional banner ads, interstitials tend to generate more revenue for publishers and offer enhanced user experiences. when it comes to interstitial advertising, many developers today prefer to use interstitial ad units – both video and static – to monetize their users.
What are interstitial video ads?
Interstitial video ads are full-screen, short clips that are presented to users at natural transitions during an in-app experience. An interstitial video can function as a natural transition and is deployed to monetize apps without interfering with the user experience. Interstitial video ads are popular in gaming apps and others that have marked transitions, as these moments offer the best space to naturally integrate these types of ads. Interstitial video ads are often used more extensively in apps that have more straightforward and uncomplicated in-game economies.
The benefits of interstitial video ads
Including interstitial video ads offers you a reliable way to boost ad revenues and improve your app monetization. One of the big benefits interstitial videos offer is that they are dynamic, so they offer a more engaging ad experience than static ads or banner ads. When they’re placed at natural transition points in the in-app experience, they also offer less disruption to users’ app experiences. Finally, interstitial video ads can also deliver higher eCPM rates than some other ad types. Unlike banner ads which can often be overlooked by users, interstitial video ads are more likely to be viewed because they occur within the app’s flow and take up the entire screen, meaning advertisers will pay more.
One of the best examples of video interstitial ad implementation on Android and iOS is how they are used in mobile games – particularly within games that have set levels. Not only are interstitial video ads more noticeable, when implemented correctly they offer a better user experience because they don’t interrupt the actual usage of the app. For example, take a game which is separated into different in-game sections that have 3 to 4 levels each. By including an interstitial at the end of each section, users get a large tract of uninterrupted gaming time, and only see a short video at natural stopping points rather than in-game. By placing the interstitial video ad at a natural pause, users are less likely to react negatively, are more likely to watch the ad, and may have a larger incentive to explore the ad’s source, resulting in a higher eCPM for the developer.
Interstitial ads best practices
Stick to natural pauses
Interstitial ads are best served during natural transition points in the app lifecycle, since that’s when users are most likely to welcome and engage with ads. Doing so results in better ad performance and higher eCPMs – for example, pause menus, loading screens, and level completions.
A/B test your placements
Timing is everything. A/B test the optimal placement in your app’s funnel. Measure KPIs like retention, session length, ads shown per player, ads clicked, and CTR among users, and compare the results of each KPI across all the different possible interstitial ad placements in your app.
Cap the frequency
Showing many interstitial ads in a short period of time creates a poor user experience and results in lower retention, fewer impressions, and bad reviews. That’s why it’s important to cap the frequency of your interstitial ads by analyzing the ratio of impression/time.
Segment your users
Each user engages with your game differently. So when it comes to showing ads in your app , it’s best to segment ad type, frequency, and placement based on your users, catering to each segment differently. For example, your most valuable users should see fewer interstitial ads than your non-paying users, or no ads whatsoever.
Interstitial ads examples
Madbox boosts revenue with ironSource interstitial ads
“While there are many reasons we love working with ironSource, there are two that stand out the most: the people and the product. From day one, the ironSource team has been with us every step of the way, helping us improve our performance while simultaneously accelerating growth.”
– Maxime Demeure, Co-Founder and COO at Madbox
ZiMAD increases ARPDAU 18% by A/B testing ironSource interstitial ads
“After switching to ironSource’s mediation, there was no way we could have known how well interstitials would have performed on our game without the ironSource testing tool.”
– Natalya Kopyrova, Ad Monetization Manager at ZiMAD