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Mobile CPI

Mobile CPI (cost per install)

CPI, or cost per install, is a pricing model in which app advertisers pay each time a user installs their app from their ad. Ultimately, CPI mobile advertising is used to ensure that developers are not paying for installs that never get opened. CPI can also determine the success and sustainability of a campaign.

CPI mobile advertising

While mobile CPI is not too complex, it’s important to take into consideration various factors when buying on a CPI basis. Rates can depend on advertising networks, the format of the ad itself, and even the type of app being advertised. Once these factors have been addressed, CPI is calculated by dividing the advertising spend by the number of new installs.

Mobile CPI offers

CPI app marketing falls under performance marketing which is data-driven and payment is based on variable prices. App advertisers are increasingly turning to performance-focused platforms with lower barriers to entry to scale their user acquisition, such as ironSource’s Aura which is an OEM and carrier marketing channel.

Aura is integrated with all major MMPs and offers positive and tangible results for app advertisers by offering pricing models such as CPI, CPD, CPA, and more.

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