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2021 monetization and UA benchmarks for mobile games

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AfghanistanAfghanistan
Aland IslandsAland Islands
AlbaniaAlbania
AlgeriaAlgeria
American SamoaAmerican Samoa
AndorraAndorra
AngolaAngola
AnguillaAnguilla
AntarcticaAntarctica
Antigua and BarbudaAntigua and Barbuda
ArgentinaArgentina
ArmeniaArmenia
ArubaAruba
AustraliaAustralia
AustriaAustria
AzerbaijanAzerbaijan
BahamasBahamas
BahrainBahrain
BangladeshBangladesh
BarbadosBarbados
BelarusBelarus
BelgiumBelgium
BelizeBelize
BeninBenin
BermudaBermuda
BhutanBhutan
BoliviaBolivia
Bosnia and HerzegovinaBosnia and Herzegovina
BotswanaBotswana
BrazilBrazil
British Indian Ocean TerritoryBritish Indian Ocean Territory
Brunei DarrussalamBrunei Darrussalam
BulgariaBulgaria
Burkina FasoBurkina Faso
BurundiBurundi
CambodiaCambodia
CameroonCameroon
CanadaCanada
Cape VerdeCape Verde
Cayman IslandsCayman Islands
Central African RepublicCentral African Republic
ChadChad
ChileChile
ChinaChina
Christmas IslandChristmas Island
Cocos (Keeling) IslandsCocos (Keeling) Islands
ColombiaColombia
ComorosComoros
CongoCongo
Congo, The Democratic Republic of theCongo, The Democratic Republic of the
Cook IslandsCook Islands
Costa RicaCosta Rica
Cote d'IvoireCote d'Ivoire
CroatiaCroatia
CyprusCyprus
Czech RepublicCzech Republic
DenmarkDenmark
DjiboutiDjibouti
DominicaDominica
Dominican RepublicDominican Republic
EcuadorEcuador
EgyptEgypt
El SalvadorEl Salvador
Equatorial GuineaEquatorial Guinea
EritreaEritrea
EstoniaEstonia
EthiopiaEthiopia
Falkland IslandsFalkland Islands
Faroe IslandsFaroe Islands
FijiFiji
FinlandFinland
FranceFrance
French GuianaFrench Guiana
French PolynesiaFrench Polynesia
GabonGabon
GambiaGambia
GeorgiaGeorgia
GermanyGermany
GhanaGhana
GibraltarGibraltar
GreeceGreece
GreenlandGreenland
GrenadaGrenada
GuadeloupeGuadeloupe
GuamGuam
GuatemalaGuatemala
GuernseyGuernsey
GuineaGuinea
Guinea-BissauGuinea-Bissau
GuyanaGuyana
HaitiHaiti
Holy See (City Vatican State)Holy See (City Vatican State)
HondurasHonduras
Hong KongHong Kong
HungaryHungary
IcelandIceland
IndiaIndia
IndonesiaIndonesia
IraqIraq
IrelandIreland
Isle of ManIsle of Man
IsraelIsrael
ItalyItaly
JamaicaJamaica
JapanJapan
JerseyJersey
JordanJordan
KazakhstanKazakhstan
KenyaKenya
KiribatiKiribati
Korea, Republic ofKorea, Republic of
KuwaitKuwait
KyrgyzstanKyrgyzstan
Lao People's Democratic RepublicLao People's Democratic Republic
LatviaLatvia
LebanonLebanon
LesothoLesotho
LiberiaLiberia
Libyan Arab JamahiriyaLibyan Arab Jamahiriya
LiechtensteinLiechtenstein
LithuaniaLithuania
LuxembourgLuxembourg
MacaoMacao
Macedonia, the former Yugoslav Republic ofMacedonia, the former Yugoslav Republic of
MadagascarMadagascar
MalawiMalawi
MalaysiaMalaysia
MaldivesMaldives
MaliMali
MaltaMalta
Marshall IslandsMarshall Islands
MartiniqueMartinique
MauritaniaMauritania
MauritiusMauritius
MayotteMayotte
MexicoMexico
Micronesia, Federal State ofMicronesia, Federal State of
Moldova, Republic ofMoldova, Republic of
MonacoMonaco
MongoliaMongolia
MontenegroMontenegro
MontserratMontserrat
MoroccoMorocco
MozambiqueMozambique
MyanmarMyanmar
NamibiaNamibia
NauruNauru
NepalNepal
NetherlandsNetherlands
Netherlands AntillesNetherlands Antilles
New CaledoniaNew Caledonia
New ZealandNew Zealand
NicaraguaNicaragua
NigerNiger
NigeriaNigeria
NiueNiue
Norfolk IslandNorfolk Island
Northern Mariana IslandsNorthern Mariana Islands
NorwayNorway
OmanOman
PakistanPakistan
PalauPalau
Palestinian Territory, OccupiedPalestinian Territory, Occupied
PanamaPanama
Papua New GuineaPapua New Guinea
ParaguayParaguay
PeruPeru
PhilippinesPhilippines
PitcairnPitcairn
PolandPoland
PortugalPortugal
Puerto RicoPuerto Rico
QatarQatar
RomaniaRomania
Russian FederationRussian Federation
RwandaRwanda
ReunionReunion
Saint BarthélemySaint Barthélemy
Saint HelenaSaint Helena
Saint Kitts and NevisSaint Kitts and Nevis
Saint LuciaSaint Lucia
Saint Martin (French part)Saint Martin (French part)
Saint Pierre and MiquelonSaint Pierre and Miquelon
Saint Vincent and the GrenadinesSaint Vincent and the Grenadines
SamoaSamoa
San MarinoSan Marino
Sao Tome and PrincipeSao Tome and Principe
Saudi ArabiaSaudi Arabia
SenegalSenegal
SerbiaSerbia
SeychellesSeychelles
Sierra LeoneSierra Leone
SingaporeSingapore
Slovak RepublicSlovak Republic
SloveniaSlovenia
Solomon IslandsSolomon Islands
SomaliaSomalia
South AfricaSouth Africa
South SudanSouth Sudan
South GeorgiaSouth Georgia
SpainSpain
Sri LankaSri Lanka
SudanSudan
SurinameSuriname
Svalbard and Jan Mayen IslandsSvalbard and Jan Mayen Islands
SwazilandSwaziland
SwedenSweden
SwitzerlandSwitzerland
TaiwanTaiwan
TajikistanTajikistan
TanzaniaTanzania
ThailandThailand
Timor-LesteTimor-Leste
TogoTogo
TokelauTokelau
TongaTonga
Trinidad and TobagoTrinidad and Tobago
TunisiaTunisia
TurkeyTurkey
TurkmenistanTurkmenistan
Turks and Caicos IslandsTurks and Caicos Islands
TuvaluTuvalu
UgandaUganda
UkraineUkraine
United Arab EmiratesUnited Arab Emirates
United KingdomUnited Kingdom
United StatesUnited States
UruguayUruguay
UzbekistanUzbekistan
VanuatuVanuatu
VenezuelaVenezuela
VietnamVietnam
Virgin Islands (British)Virgin Islands (British)
Virgin Islands (USA)Virgin Islands (USA)
Wallis and FutunaWallis and Futuna
YemenYemen
ZambiaZambia
ZimbabweZimbabwe
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What's in the guide?

Benchmarks for key user acquisition and monetization KPIs like ARPDAU and IPM across multiple game genres

Tips and best practices for increasing KPIs and hitting your game's benchmarks

Strategies top game developers are using to grow their businesses

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