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How to hack creative optimization

35 min

What's in the webinar?

Category-specific benchmarks for IPM, CVR, and CTR

Gathering in-ad data and how to analyze it

Best practices for optimizing in-ad experiences

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About the speaker

Noa Eckstein

Playworks Product Manager at ironSource

Noa Eckstein is the Product Manager of ironSource's Playworks Studio. Noa joined ironSource in April 2016 as a Performance Manager, and in October 2017 she became a part of the Playworks team. Today, Noa managers Playwork's performance team and ensures that all ads that are created in-house utiize as much data as possible. In addition to this, Noa manages the Playworks product platform. Noa graduated cum-laude from Bar Ilan's MBA program.

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