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Expert tips for turning apps
into successful businesses

Blog
How to design and optimize creatives for mobile apps
Reuben Lewis
Engaging ad creatives are key to succeeding on an ad network, and are often the difference between acquiring users at sc…
Blog
Debunking four myths about on-device advertising
Dor Isseroff
Advertising directly on devices through telcos and OEMs has come a long way since the days of static factory preloads. N…
Blog
How much do media buyers know about mobile gamers?
Dan Feldstein
According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in both users and total co…
Blog
6 key features to consider when choosing a mediation platform
Reuben Lewis
In the last few years, we’ve seen in-app advertising become an increasingly critical pillar in game developers’ app …
Blog
Mobile ad mediation: What is it and how does it help app developers?
Reuben Lewis
Mobile ad mediation: What is it and how does it help app developers?   Mobile ad mediation platforms If you’re…
Blog
Getting to know the ironForce: Brandan Nhan
ironSource
Meet Brandan Nhan, our Growth Operations Manager in San Francisco. Brandan was the first employee to be hired remotely i…
Blog
The app marketer’s guide to working with a mobile ad network
Frank Dawson
In comparison to their gaming counterparts, not many app advertisers have started working with ad networks, which makes …
Blog
Best practices for maximizing revenue from interstitial ads in your app
Reuben Lewis
Apps attract all kinds of users - some might play for weeks and engage with all the content features, while some might j…