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Expert tips for turning apps
into successful businesses

Blog
5 A/B tests to increase revenue and users for your hyper-casual game
Arielle Evan
At the latest Hyper Games Conference, Lior Shekel, Strategic Partnership Team Leader at ironSource, presented the top 5 …
Blog
Indie GameDev Spotlight: Q&A with NimbleBit
ironSource
ironSource sat down with our mediation partner Ian Marsh, co-founder at NimbleBit, to learn how he and his team made it …
Blog
Analyzing cohort reports: The what, why, when, and how
Reuben Lewis
What are cohort reports? In today’s market, analytics is a prerequisite to turning a game into a profitable business.…
Blog
How to build a winning ad placement strategy for your mobile app
Reuben Lewis
In-app ads are an excellent way for app developers to compliment their existing monetization strategy - no matter the ge…
Blog
Getting to know the ironForce: Ursula Stauder
ironSource
Meet Ursula Stauder, our Business Intelligence Analyst in the US. Long interested in the world of data analytics and loo…
Blog
Monetizing in mobile apps: Q&A with The Meet Group's SVP Advertising
ironSource
Following ironSource's recent Ad Monetization Insiders event, we sat down with Nick Hermansader, SVP Advertising at The …
Blog
3 reasons why in-app bidding is the best monetization strategy for the iOS privacy updates
Rae Steinbach
With the iOS 14 privacy changes, the App Tracking Transparency framework is shifting entirely to protect user data and l…
Blog
Are you stereotyping the mobile gamer?
Dan Feldstein
ironSource VP Sales, US Marketplace Mike Schoelch sat down with Digiday this month at their Gaming Advertising Forum to …