test referrerNULL

Expert tips for turning apps
into successful businesses

Blog
3 reasons why in-app bidding is the best monetization strategy for the iOS privacy updates
Rae Steinbach
With the iOS 14 privacy changes, the App Tracking Transparency framework is shifting entirely to protect user data and l…
Blog
Are you stereotyping the mobile gamer?
Dan Feldstein
ironSource VP Sales, US Marketplace Mike Schoelch sat down with Digiday this month at their Gaming Advertising Forum to …
Blog
4 must-have features in your game's next mediation platform
Reuben Lewis
For game developers of all sizes, from one-person operations to large teams, partnering with the right mediation platfor…
Blog
How to design and optimize creatives for mobile apps
Reuben Lewis
Engaging ad creatives are key to succeeding on an ad network, and are often the difference between acquiring users at sc…
Blog
Debunking four myths about on-device advertising
Dor Isseroff
Advertising directly on devices through telcos and OEMs has come a long way since the days of static factory preloads. N…
Blog
How much do media buyers know about mobile gamers?
Dan Feldstein
According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in both users and total co…
Blog
6 key features to consider when choosing a mediation platform
Reuben Lewis
In the last few years, we’ve seen in-app advertising become an increasingly critical pillar in game developers’ app …
Blog
Mobile ad mediation: What is it and how does it help app developers?
Reuben Lewis
Mobile ad mediation: What is it and how does it help app developers?   Mobile ad mediation platforms If you’re…