Pixocial is a leading Singaporian company that develops photo and video editor apps. To expand and grow their user base in the most efficient way possible, Pixocial searched for ways to manage their marketing data more easily. Here, Emma Shu, Head of Growth at Pixocial, shares her experience using ironSource Luna to power Pixocial’s Apple Search Ads campaigns.
The need to scale
“Apple Search Ads represents a huge opportunity for us to scale and market our app. We knew we needed to optimize our campaigns there, but our team found it hard to do alone - we had to manually adjust thousands of keywords and bids every few days, which was holding us back from meeting our campaigns’ full potential. Without the ability to implement the Apple Search Ads Campaign Management API ourselves, we knew we needed to find a solution that would automate a lot of the manual work and still let us hit our performance goals.
"We knew we needed to find a solution that would automate a lot of the manual work and still let us hit our performance goals"
- Emma Shu, Head of Growth at Pixocial
Our main goal at Pixocial is lowering the CPA for the keywords we’re bidding on. That's where Luna stepped in. Luna has a product, Optimization Center, specifically designed to help teams like us manage and scale Apple Search Ads campaigns. In addition to helping us better understand the relationship between cost data and keyword performance, Luna’s bidding algorithm automatically finds the best bids for each keyword and regularly adjusts it accordingly.
Thanks to Luna’s algorithm, Japan, Great Britain, Canada, Australia, and Singapore all achieved their target CPA while still scaling up installs. In fact, Japan’s CPA decreased by 24% - which was a huge win for us. Since mid-April, Luna freed us from spending too much time monitoring and adjusting bids, all while giving us great performance results.
Empowering decisions with Luna
We really felt like Luna empowered us to make informed decisions based on the data they gave us through Luna. Not only did they give us access to the Control Center and Optimization Center, but they created an experience where we felt supported. We also really appreciated how much the experienced customer success managers at ironSource Luna helped us. The Luna team is always very quick to answer any question, are thoughtful and intentional with their help, and give us valuable advice on industry-related insights and best practices to grow our apps. Their rare hands-on approach to our partnership has really opened the gates for easy communication and trust.”
"The Luna team is always very quick to answer any question, are thoughtful and intentional with their help"
- Emma Shu, the Head of Growth at Pixocial
To find out how Pixocial gained deep creative insights and boosted creative performance with Luna, click here.