Gigantic is transforming the world of arcade games by making physical arcade machines playable from mobile apps. Their flagship app, Clawee, offers a connected reality gameplay experience with a 24/7 live stream to real claw machines and real prize delivery.
Learn how Gigantic used Luna Control to elevate their creative strategy and asset production.
3x
Spend in 3 months
+22%
Increase in ROAS
8%
Decrease in CPA
The challenge
After doubling the size of their team over just a few months, Gigantic needed a powerful solution to continue supporting the massive growth of their smash-hit app, Clawee.
The team was running large-scale campaigns with an intricate hands-on approach across multiple channels, including Google, Facebook, Apple Search Ads, Snapchat, and TikTok. To manage all these channels effectively, they needed a tool that would help them spot performance trends and manage them quickly to save time and maximize efficiency.
For Gigantic, creative is key. But, they found it challenging to measure and compare cross-channel creative performance across geos and over time. Because their creative strategy requires high-production shoot days and film crews, the team needed to know exactly what creative trends were most engaging to inform their production cycles accordingly.
The solution
Partnering with Luna, Gigantic was able to develop a single source of truth for all their campaign insights and management processes. Aggregating all cross-channel and MMP data into the same place they’d take their optimization actions allowed them to develop deeper insights and enhance efficiency by directly acting on opportunities and weaknesses right from the platform.
The team also utilized Luna Control to seamlessly track and compare creative performance KPIs and visualize what assets worked best for every country, channel, and placement. This not only empowered them to better detect creative-related opportunities and risks, such as under-utilized assets and incoming fatigue, but also to inform their entire organization’s higher-level creative production strategy moving forward.
The results
- 3x spend in 3 months
- 22% increase in D7 ROAS
- 8% decrease in CPA
“For us, creative is everything. Luna helps us bring all our data together in one place and truly identify what concepts are working and why. With less visibility into performance insights from the major channels we’re running, this is a game-changer"
- Felix Cogan, Director of Marketing and Growth at Gigantic
