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Search results for:

“creative”
Blog
Mobile game creative trends to supercharge your app’s UA 
Daniel Godley — Oct 04, 2023
User acquisition is at the core of app growth, and creatives are one of the best tools UA managers have to reach and eng...
  • creatives
  • user acquisition
Blog
Breaking silos to increase creative performance: How creative and growth teams can be BFFs
Rae Steinbach — Jan 31, 2023
There’s a major gap in the creative production process: the creative team usually hands off their designs to the rest of...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Blog
How to identify missed opportunities in your creative analysis with visualizations
Matthew Skurnick, Director of Product Growth — Nov 08, 2022
Many of the missed opportunities within creative optimization arise from oversight. With so many campaigns running, and ...
  • creative optimization
Blog
Building your 3 pronged holiday UA strategy: Creatives, offerwall, and on-device advertising
Davis Silver — Oct 31, 2022
Time spent in apps always peaks during the holiday season. The key to making that uplift work for your user acquisition ...
  • creative production
  • creatives
  • ...
    • offerwall
    • on-device advertising
    • user acquisition
Blog
You’re making creative decisions using incomplete data. Here’s how to get the full picture
Rae Steinbach — Oct 26, 2022
Marketing is generally the largest part of any app business’ budget - so making sure your marketing spend is used as eff...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Blog
4 tips for quicker and easier creative optimization
Rae Steinbach — Jul 24, 2022
The mobile game industry is fast-paced and aggressive - someone is always waiting to replicate your game or your creativ...
  • ab testing
  • creatives
  • ...
    • user acquisition
Blog
Should you be bringing your creatives in-house?
Dan Greenberg, Chief Design Officer — Mar 01, 2022
Originally published in gamesindustry.biz In recent years, with user acquisition becoming increasingly automated, the...
  • creatives
  • games
  • ...
    • user acquisition
Blog
Testing and optimizing creatives for casual games: Q&A with Trailmix
ironSource Luna — Feb 15, 2022
ironSource Luna sat down with Yoojin Jung, Head of UA and Growth at Trailmix Games - a free-to-play mobile game studio b...
  • creatives
Blog
In-ad analytics: How to crack the black box of creative performance
Adam Stevens, VP Product at Luna — Dec 15, 2021
If you’re part of or work alongside a user acquisition team, then there’s no doubt you’re familiar with the highs and lo...
  • creatives
Blog
Creatives and performance: Why I became obsessed with art and science
Elad Gabison — Oct 06, 2021
Let’s face it - not every one of your game’s creatives is going to have a sky-high and drive quality users by the thous...
  • creatives
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