September 21-23, 2022 ironSource HQ Tel Aviv
Mobile apps have fast become the dominant medium people use to consume content, make purchases, entertain themselves, and communicate with others. But every single one of these apps is also a business. More than 120 of the brightest and biggest decision-makers from the App Economy gathered in Israel for Appfest. Keep scrolling to peak inside the event.
September 21-23, 2022 ironSource HQ Tel Aviv
Mobile apps have fast become the dominant medium people use to consume content, make purchases, entertain themselves, and communicate with others. But every single one of these apps is also a business. More than 120 of the brightest and biggest decision-makers from the App Economy gathered in Israel for Appfest. Keep scrolling to peak inside the event.
First Day:
ironSource HQ in Tel Aviv
ironSource Product and Innovation Highlights
Omer Kaplan CRO at ironSource
Nimrod Zuta SVP Product at ironSource Sonic
Ellie Yuchtis Director of Product at ironSource Luna
Gal Fishelovitz Director of Business Strategy at ironSource Astra
The State of the App Economy Through Data
Sam Yang
CRO at Data.ai
Benchmarking Success
Yuval Lotan
Head of Platform at ironSource Sonic
Man vs Machine: 3 Ways You Can Impact Growth
Maytal Shaul
VP Business Growth at ironSource Sonic
Anna Popereko
Game Design Consultant at ironSource Sonic
Leveraging Telco Relationships to Grow in the App Economy
Giancarlo Fasolo
EVP Sales at ironSource Aura
Defining the Metaverse
John Riccitelloo
CEO at Unity
Second Day:
Jerusalem
Hyper-Casual in 2022 and Beyond
Nadav Ashkenazy
SVP at ironSource Supersonic
Reinventing Mobile Ad Measurement
Eric Seufert
Founder at Mobile Dev Memo
Building Ad Monetization in IAP Games
Noelia Lopez Molina
Blockchain PM and Senior Monetization Manager at Tilting Point
Going Off Autopilot: Getting Creative with Ad Monetization
Samantha Benjamin
Director of Growth at ironSource Supersonic
Centralizing Growth Teams
Ketty Slonimsky
Chief Growth Officer at Palta
Offerwall 2.0: The Transaction Economy
Jeff Drobick GM Sonic and Tapjoy at ironSource
Sen Sun SVP Advertising at Scopely
How to Meld Influencer and Performance Marketing
Ryan Silberman
CEO at Webfluential
Decoding Creatives
Dan Greenberg
Chief Creative Officer at ironSource
Joined by the best
ABI (Onesoft)
ABI Game Studio is proud to be a team of Onesoft with more than 100 employees. With over ten years of experience in the mobile gaming industry, we have published more than 150 games titles on Google Play and Appstore and have several games ranked top 1 US.
Amanotes
Amanotes is a leading music tech company with the mission of delivering the best interactive music experience to users. In 2019, Amanotes were proudly listed as the #1 mobile apps publisher from Southeast Asia, the #1 music games publisher worldwide, and one of the top 20 mobile apps publishers across all categories worldwide.
Apple
Apple is a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. The same innovation that goes into Apple products also applies to Apple practices — strengthening their commitment to leave the world better than they found it.
Avia Games
Aviagames is a mobile skill-based gaming company based in the Bay Area, California. Their vision is to create a top, competitive, global, and social gaming platform that’s easy for anyone to enjoy. Aviagames strives to be aggressive and competitive while remaining curious to better face the challenges of growth and continuing their outstanding reputation.
Beach Bum
Founded in 2015, Beach Bum is a social game development company with popular titles on Facebook and mobile platforms. Beach Bum brings a new twist to classic games, such as Backgammon and Spades, by introducing them to the world of online casual games. With a vast international player base, Beach Bum is quickly raising the bar in the world of social gaming.
Black Candy
Founded in 2018, Black Candy is an international mobile game developer and supplier.
Booking.com
Booking.com have always been pioneers, on a mission to shape the future of travel through cutting edge technology to make it easier for everyone to enjoy amazing experiences, wherever they go.
BPMobile
BP Mobile (AIBY Group) is a mobile app developer. They focus on business and lifestyle projects and are proud creators of a number of successful high-quality products in these spheres.
BUFF
BUFF is a gaming app designed by and for the gamers. We support some of the most popular games out there and our platform is tailored made for the gamer’s needs. All you need to do is keep playing, run the Buff app uninterruptedly, and let it do the work for you. The more you play, the more you earn.
By Aliens
By Aliens is a mobile game publisher for independent third-party developers. Its goal is to launch games to millions of people while supporting those who made them. Our post-production services and extensive know-how take your game to another level. We provide services including: User acquisition, Campaign management, Distribution in iOS and Android app stores.
CallApp
CallApp is a mobile App that provides our multi-million user community with a Caller ID, Call Blocking, Smart Spam Filtering, Call Recording, an Enhanced Dialer and a Social Contact Book. In simple terms, CallApp provides users with the ultimate call management solution for all their smartphone needs.
Candivore
Candivore was founded by an experienced team, responsible for hits like Match Masters.
Candywriter
CANDYWRITER, LLC is a company based out of Miami, Florida, responsible for hit simution games like Life Simulator.
Cash App
Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, and save to our millions of monthly active users. It has a mission to redefine the world's relationship with money by making it more relatable, instantly available and universally accessible.
CashWalk
CashWalk is a free app that allows you to earn money just for walking or running.
Codigames
Codigames is a social video game development startup for mobile platforms.
Concrete Software
Concrete Software is an innovative and growing game development company located in Edina, MN. Since 2003, we have created rock-solid games™ for iOS, Android, Nintendo Switch™, Xbox®, and PlayStation®.
Crazy Labs
CrazyLabs is a Top casual and hyper-casual mobile games developer and publisher, with over 5 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany and Ukraine, and 5 gaming hubs - in India, Israel, Turkey, Serbia and Cape Town.
Coinbase
Founded in June of 2012, Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin.
Data.ai
As the trusted source for the digital economy, our mission is to be the first Unified Data AI company that combines consumer and market data to provide insights powered by artificial intelligence. We passionately serve enterprise clients to create winning digital experiences for their customers.
Deven Studio
Deven Studio is a Hyper Casual Game Studio, incorporated as a wing of Neved Tech Private Limited since August 2021. We are a team of passionate professionals who have published multiple successful titles in the hyper casual space. Our vision is to disrupt the hyper casual space by using a data-centric and tech-driven approach to game creation.
Doubledown
Located in Seattle, WA., DoubleDown Interactive is the leading casual games developer of fun to play casino experiences on the Internet. We are focused on a continuous effort to provide social gamers with unique and compelling gaming experiences.
Dream Games
Dream Games is a leading mobile gaming company based in Istanbul. Their objective is to combine technology and creativity to develop high-quality mobile games that will be played for years.
Etermax
We are an international technology company founded in Argentina in 2009. We create proposals that entertain, connect and add value to people and businesses. Our goal is to find solutions to the human challenges of the present and the future, combining technology and creativity.
Everywear
We are a Helsinki-based game company where players are the closest thing to a boss.
Falcon (Onesoft)
Where amazing games are born and raised Player's experience is our 1st priority. Our best games that you can't miss: Falcon Squad, 1945 Air Force, Emoji Block Puzzle, and lots more.
Fanatee
Fanatee is a global game development studio, founded in Brazil in 2013. We are the creators of CodyCross Crossword Puzzles and Stop Categories Game.
Funcell Games
Funcell Games is focussed on making unique games for all age groups. When coming up with new ideas, we often look around for inspiration to create relevant and engaging twists. Our games are mainly based on learning through playing games with innovation and creativity at its core.
FunPlus
FunPlus is a world-class, independent game developer and publisher headquartered in Switzerland. Ranked #1 Global Publisher in Strategy Games (2019 & 2020), FunPlus is home to KingsGroup studio who develops hugely popular mobile strategy titles including State of Survival, King of Avalon and Guns of Glory.
Game Story
We build interactive, fun, and appealing games, focusing on high retention alongside strong monetization models. As people who live, breathe and dream gaming, we know best what motivates our users.
GameBiz Consulting
GameBiz Consulting is a boutique business consulting firm for the video games industry. We work with game developers, global brands and right holders. Our core work is representing talented game developers. We enable them to focus on what they do best - creating games, while we take care of “business stuff”.
Gameloft
We are Gameloft and our greatest reward is seeing that 1.5 million new Gameloft games are downloaded every day. Our dream to offer mobile games to the entire planet through our products is about to become a reality.
Garawell
Partnered with the biggest company in the industry, Garawell Games aims to create the most addictive mobile games in the market.
Gemo
Gemo is an independent mobile game studio based in Israel, responsible for hits like Swing Run.
Green Panda
Leading mobile games publisher with more than 250 million users worldwide on iOS and Android, part of the Ubisoft Group. We are a team of passionate mobile experts located in France and Ukraine, dedicated to publishing idle and casual games.
Heracles Capital
Heracles helps brands and consumer products reach massive audiences on mobile.
Hi Games
Founded in 2019, our goal is to create the most spectacular hypercasual hits in the mobile market. We create simple, fun and addictive hypercasual games — also having lots of fun while developing them!
Huuuge
Huuuge is an international free-to-play games developer and a global publisher of digital games on mobile and web platforms, with a mission to empower billions of people to play together, as part of the Huuuge vision to transform mobile gaming into a massively social experience.
IEC
IEC is a mobile game studio with years of expertise. We’ve developed many game products that have captivated hundreds of millions of users around the globe.
Ilyon
Ilyon is a leading mobile games developer and publisher of casual games with hundreds of millions of downloads in Google Play and App Store. The company was founded in 2013 by a team of game developers and artists who are passionate about developing unique and enjoyable mobile games. Our games are loved by mobile users all over the world, and we are continuously working to add more fun games to our pool.
Inshorts
Inshorts is a tech platform that provides links/access for articles sourced from various third party publishers to users and is the highest rated and #1 app for English content, with more than 10 million users on its platform.
ISAAC
ISAAC is a mobile game studio based in Turkey
Jam City
Jam City is an award-winning entertainment company providing unique and deeply engaging mobile games that are played by tens of millions of people across the globe. The Jam City team is known for its creative excellence and technological innovation in key areas including storytelling, data science and audience insights.
Justplay
Justplay is an international developer of mobile games based out of Berlin, Germany. We focus on casual games ranging from aracde to card to puzzle but consider ourselves genre-agnostic.
Ketchapp
Ketchapp is the founding pioneer of hypercasual. With more than 200 games released on the App Store & 2 billion downloads, we are one of the most iconic players of the hypercasual industry.
King
King is a leading interactive entertainment company for the mobile gaming world. Since our inception in 2003, we’ve grown from a start-up to the world’s largest mobile gaming network, connecting millions of people through our iconic games, including Farm Heroes, Pet Rescue, Bubble Witch, and Candy Crush, which is still top of the charts 10 years on.
Koo
Koo is a mobile gaming studio and publisher. We have over 250M downloads across our portfolio of games with notable titles such as Snake.io, Stacky Bird and Pictoword. Our mission is to connect the world through amazing daily experiences.
Kwalee
Kwalee is an expanding, independent mobile game developer and publisher, launching several hit games including Draw It, Shootout 3D, Jetpack Jump, Rocket Sky!, Bake It and Line Up: Draw the Criminal, with more than half a billion downloads around the world.
Lightricks
Lightricks is a pioneer in innovative technology that leads to breakthrough moments throughout the creation process. On a mission to push the limits of technology to reimagine the way creators express themselves, the company brings a unique blend of cutting-edge academic research and design to every user experience.
Lyft
Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to approximately 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.
M&C Saatchi
M&C Saatchi Performance is a global digital media agency that takes a human approach to connecting brands with people, across all channels. It delivers cost effective, measurable results for brands through taking the time to understand their business, their objectives and their audiences.
Mail.ru
Mail.ru Group is developing a unified, integrated platform for communication and entertainment Internet services.
Miniclip
Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone’. We develop, publish and distribute highly engaging games to an audience of over 250 million monthly active users across mobile, social and online platforms.
Mobilityware
We are MobilityWare, one of mobile gaming’s leading publishers of card and puzzle games. With our headquarters in the heart of Orange County and a brand new studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a time.
Moon Active
As one of the world’s fastest-growing mobile game companies, we produce engaging entertainment that is enjoyed by players across the universe!
Moonee
Moonee is a Mobile Game Publishing company. The company provides all the essential services your studio needs from day one, including personal game design, creatives, and data analysis.
Murka
Murka Games is an international game development company that has been successfully producing social casino and casual games for over a decade. For several years in a row, Murka’s titles were called the most innovative in the category and ranked among top European companies.
Mytona
Mytona is a leading Singaporean mobile game publisher founded in 2015. We’ve been attracting the best talents to achieve the games’ success and are going to continue our growth and expansion in marketing, business development, and creating games to make our best in the industry!
Nexters
Nexters is an international game development company which strives to introduce the joy of core gaming experiences to casual players on mobile and desktop.Thanks to our hit games like Hero Wars, Throne Rush, and others, we’ve reached over 200 million installs worldwide.
Noor Games
Founded in 2015 Noor Games started as a game development service provider for worldwide clients. In 2018, we pivoted to creating hyper-casual games. Today we are proud to be authors of 3 hit games - Lumbercraft, Join Numbers and Basket Battle. Now we aim to create even better games, while enjoying the fun of creativity and bringing joy to millions of players.
Original Games
Original Games is a global team of developers, artists, marketers, thinkers & doers. We’re building the most relaxing and rewarding casual mobile games, with universal appeal and deep player engagement as our cornerstones.
Otto
OTTO is one of the most successful e-commerce companies in Europe - and Germany’s largest online retailer for furniture and home furnishing products.
Outfit 7
We live to create feel-good moments and bring joy to our fans worldwide. From the award-winning family fun of Talking Tom & Friends to the soon-to-be globally released strategic action of Mythic Legends, our entertainment ecosystem is always growing.
Palta
The Palta family consists of 9 health & well-being tech products that operate in the UK, USA, EU and have more than 600 employees in total. Palta partnes with ambitious founders and exceptional talent to transform great ideas into life-changing apps that make a positive impact on a global level.
Panteon
Panteon’s journey began in 2012, with the dream of creating the ultimate mobile gaming experience. Our data-driven approach and know-how about games lets us reach millions of players.
Papaya Gaming
Papaya Gaming is a mobile gaming company that develops innovative versions of the most exciting and popular games, and turns them into skill-based, real money tournaments.
PauRau
Pau Rau is an Android game developer responsible for hits like Sausage - The Game, with over 100 thousand installs.
Pixel Federation
We are an independent game developer and publisher from Bratislava, Slovakia, where brain and creative businesses are flourishing and the gaming scene is about to emerge in its full potential.Our biggest hits include Diggy’s Adventure, Seaport, TrainStation, and TrainStation 2.
Pixel United (Big Fish Games)
Pixel United is the free-to-play, mobile-first video games business of Aristocrat Leisure Ltd (ASX: ALL). Our purpose is to build the best games and drive positive change — for our people, partners, players and global communities.At Pixel United, we help independent games studios and start-ups to scale and top talent to thrive.
Plarium
Founded in 2009, Plarium Global Ltd. is dedicated to creating the best mobile and social experience for hardcore and casual gamers worldwide. With over 435 million registered users, we're proud to be consistently ranked among Facebook’s top game developers.
Playrix
Playrix is one of the top 3 mobile game companies in the world. Our titles are played by 120 million people every month. The key to our success is our talented team. With more than 4000 professionals around the world, we solve unique challenges and set new industry standards.
Playsimple
We are one of India’s most exciting & fast-growing mobile gaming companies. Founded in 2014, and creating a global mobile gaming landscape in partnershipwith Modern Times Group (MTG), our vision is to create simple, impactful casual game experiences at a massive scale. Our product portfolio consists of evergreen hits like Daily Themed Crossword, WordTrip, WordJam, WordWars, WordTrek and Solitaire.
Playstudios
PLAYSTUDIOS is a leader in the field of social gaming, established by experienced entrepreneurs with exceptional expertise in the fields of gaming, graphic engines and online social interaction. Our flagship apps are consistently rated among the Top-20 Grossing apps in the Apple and Google App Stores in our category!
Playtika
Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily. Our creative team translate data-driven insights into customized story lines that deliver exciting challenges and surprising thrills, at every twist and every turn..
Pocketgems
Pocket Gems seeks to build the greatest games and most compelling interactive entertainment in the world. That’s the mission our founders began with in an apartment above a pizza shop back in 2009 and it continues to inspire us today.
Rocket Studio (Onesoft)
Rocket Studio – 1 of 4 studios of Onesoft Joint Stock Company – the leading game company in Southeast Asia. Rocket studio was founded in 2015. After 7 years of development, Rocket studio has more than 100 members and has achieved many proud milestones.
Rollic
Rollic is committed to producing massive scaling global titles while building a future-proof ecosystem in gaming industry.
Rovio
Rovio Entertainment Corporation is a global, mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 4.5 billion times so far. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment and consumer products in brand licensing.
Ruby
Our mission at Ruby Game Studio has always been to connect the world through hybrid & hyper-casual games since we were founded in 2018, İzmir/Turkey. Our most successful title: Hunter Assassin, has been downloaded more than 300 million times, making it the 5th most downloaded game in 2020 worldwide.
Savage Game Studios
Making action games with epic stories to foster lasting connections with players around the world.
Scopely
Scopely is a global interactive entertainment and mobile-first games company, home to many top-grossing, award-winning franchises including “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “Scrabble® GO,” “WWE Champions” and “Yahtzee® With Buddies,” among others. Scopely creates, publishes and live-operates immersive games that empower a directed-by-consumer™ experience.
Smartnews
SmartNews is the award-winning news app loved by millions. We are a machine learning driven company deeply committed to helping users find quality news beyond the filter bubble.SmartNews won numerous “App of the Year” awards and has been downloaded by more than 50 million people and has over 20 million monthly active users.
Social Point
Socialpoint is a world-renowned game developer and publisher, specializing in mobile gaming. Ever heard of Dragon City, Monster Legends or Tasty Town? That’s us! Our egg hatched in 2008, and we’ve been connecting the world through awesome gameplay ever since.
Staple Games
Staple Games is an industry-leading app publisher committed to creating elegant gaming experiences for classic games our users know and love. Staple Games knows what it means to provide cutting edge service to users worldwide.
Stillfront Group
Stillfront is a leading free-to-play powerhouse of gaming studios. Our diverse and exciting games portfolio has two common themes; loyal users and long lifecycle games. Organic growth and carefully selected and executed acquisitions embody our growth strategy and our 1,500+ co-workers thrive in an organization that engenders the spirit of entrepreneurship.
Sunday
We are Sunday. We create and publish extremely engaging and addictive mobile games with smart and player-friendly monetisation. We are on the way to becoming one of the leading mobile publishers and developers. We are generously backed by an investment from Bertelsmann, one of the world's largest media houses.
Supersky
We are a gaming studio bringing more fun into Crypto Esports.
Sybo
Hello! We’re SYBO Games and we are here to create awesome things. As the creators and developers of the most downloaded game in the world right now: Subway Surfers. We're the sum of all our parts and our staff is the beating heart of everything we make and do. With many locations worldwide, we combine passion with performance.
Tap2Play (FreePlay)
FreePlay is a gaming studio, master of hyper-casual bestseller with HALF A BILLION downloads globally. Among the products we take pride in are the 2021 hits Count Masters and Fidget Toys Trading as well as Join Clash – one of the most downloaded games of 2020 with 300M downloads.
TikTok
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
Tilting Point
Tilting Point is a leading, award-winning free-to-play games publisher that empowers independent developers to grow and accelerate. As a partner-first company, we power up existing live games using deep marketing and product expertise, cutting-edge technology and a user acquisition war chest.
Tripledot
Tripledot is a new and fast-growing games studio based in London and Minsk. Forged by seasoned industry veterans from King, Facebook and Product Madness, their goal is to create the highest quality casual games for everyone to enjoy. With the belief that amazing games are created by amazing teams, Tripledot brings the best-of-the-best together in an awesome environment to create the “Apollo Programme” of mobile games.
Tutotoons
TutoTOONS is a mobile games studio focused on creating apps for kids ages 3-12. Founded in 2014 as a startup, the studio has been growing rapidly ever since. TutoTOONS creates fun and educational games that cherish childhood and help kids explore the world while playing what they love!
VieON
VieON is Vietnam’s most advanced Over-The-Top (OTT) platform provided by DatVietVAC Group Holdings. Aside from providing access to more than 100 traditional TV channels, VieON boasts over 100,000 hours of copyrighted content, including movies, dramas, game shows and variety shows both local and abroad.
Vix
VIX creates, acquires, and distributes Hispanic-focused content to audiences in the U.S.and across the globe. The company operates the largest free Hispanic streaming platform in the world, which offers over 20,000 hours of Latino-focused films and TV shows from Latin America and Hollywood.
WB
WARNER BROS. is a global leader in all forms of entertainment and their related businesses across all current and emerging media and platforms. A WarnerMedia Company, the fully integrated, broad-based Studio is home to one of the most successful collections of brands in the world.
Webfluential
Webfluential is a global Influencer Marketing platform which provides the smartest marketing technology for brands to connect to social influencers. The platform makes it easy for marketers to create, manage and track campaigns with credible influencers and provides influencers with the tools to market themselves to brands, and monetise their audience.
WEBTOON
WEBTOON® is the world's largest digital comics platform, home to some of the biggest artists, IP, and fandoms in comics. As the global leader and pioneer of the mobile webcomic format, WEBTOON has revolutionized the comics industry for comic fans and creators.
XGame
XGame Studios is the leading game company in Vietnam, a dynamic, with a young and enthusiastic working environment.
Zempot
We specialize in social casino games across all platforms: PC, mobile apps and Facebook. Our mission is to create fun social casino games that will bring joy to players all around the world.
Zeptolab
ZeptoLab is a global gaming international company dedicated to the science of fun. It all started back in 2010 with just two people and one monster – the cheerful green Om Nom, whose biggest passion is candies. Since then, Cut the Rope games have been downloaded more than 1,3 billion times.
Zynga
Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. We pioneered social games with the belief that if we could make games simple, accessible and social the world would start playing.