September 21-23, 2022 ironSource HQ Tel Aviv

Mobile apps have fast become the dominant medium people use to consume content, make purchases, entertain themselves, and communicate with others. But every single one of these apps is also a business. More than 120 of the brightest and biggest decision-makers from the App Economy gathered in Israel for Appfest. Keep scrolling to peak inside the event.

September 21-23, 2022 ironSource HQ Tel Aviv

Mobile apps have fast become the dominant medium people use to consume content, make purchases, entertain themselves, and communicate with others. But every single one of these apps is also a business. More than 120 of the brightest and biggest decision-makers from the App Economy gathered in Israel for Appfest. Keep scrolling to peak inside the event.

First Day:

ironSource HQ in Tel Aviv

ironSource Product and Innovation Highlights

Omer Kaplan CRO at ironSource

Nimrod Zuta SVP Product at ironSource Sonic

Ellie Yuchtis Director of Product at ironSource Luna

Gal Fishelovitz Director of Business Strategy at ironSource Astra

Bucking the Recession:
Stories from the Gaming Industry 3 Ways You Can Impact Growth

Sam Yang

CRO at Data.ai

Benchmarking Success

Yuval Lotan

Head of Platform at ironSource Sonic

Man vs Machine: 3 Ways You Can Impact Growth

Maytal Shaul

VP Business Growth at ironSource Sonic

Anna Popereko

Game Design Consultant at ironSource Sonic

Leveraging Telco Relationships to Grow in the App Economy

Giancarlo Fasolo

EVP Sales at ironSource Aura

Defining the Metaverse

John Riccitelloo

CEO at Unity

Secound Day:

Jerusalem

Hyper-Casual in 2022 and Beyond

Nadav Ashkenazy

SVP at ironSource Supersonic

Reinventing Mobile Ad Measurement

Eric Seufert

Founder at Mobile Dev Memo

Ad Monetization in IAP Games

Noelia Lopez Molina

Blockchain PM and Senior Monetization Manager at Tilting Point

Going of Autopilot: Getting Creative with Ad Monetization

Samantha Benjamin

Director of Growth at ironSource Supersonic

Centralizing Growthh

Ketty Slonimsky

Chief Growth Officer at Palta

Offerwall 2.0: The Transaction Economy

Jeff Drobick GM Sonic and Tapjoy at ironSource

Sen Sun SVP Advertising at Scopely

Influencer Marketing: The Missing Ingredient to Your Performance Marketing Mix

Ryan Silberman

CEO at Webfluential

Decoding Creatives

Dan Greenberg

Chief Creative Officer at ironSource

What attendees are saying

“One of the best events I have ever been to – if not THE best!”

Oisin Walsh, UA and Ad Monetization Lead at Sybo

What attendees are saying

“Top caliber of attendees + immaculately executed activities + exceptional Israeli hospitality = ironSource’s secret formula”

Tatyana Bogatyreva, Director of UA, Gram Games

What attendees are saying

“I am so proud to be a part of this community that’s become a game changer in the entertainment ecosystem”

Guido Farsi, CRO at Etermax

What attendees are saying

“An incredible experience to network and learn from the best in the mobile games industry!”

Shainiel Deo, CEO at Halfbrick

What attendees are saying

“Probably one of the most useful and genuine events in the gaming industry”

Alexandre Tan, VP Advertising and Brands Partnerships at Gamefloft

What attendees are saying

“Gamefest is the best event to keep track of industry trends and discuss them with the most relevant people”

Ecem Baran, COO at Alictus

What attendees are saying

“Honestly, the most impressive and best organized business event I’ve ever been to”

Oli Christie, CEO at Neon Play

Joined by the best

ABI (Onesoft)
Amanotes
Apple
Avia Games
Beach Bum
Black Candy
Booking.com
BPMobile
BUFF
By Aliens
CallApp
Candivore
Candywriter
Cash App
CashWalk
Codigames
Concrete Software
Crazy Labs
Coinbase
Data.ai
Deven Studio
Doubledown
Dream Games
Etermax
Everywear
Falcon (Onesoft)
Fanatee
Funcell Games
FunPlus
Game Story
GameBiz Consulting
Gameloft
Garawell
Gemo
Green Panda
Heracles Capital
Hi Games
Huuuge
IEC
Ilyon
Inshorts
ISAAC
Jam City
Justplay
Ketchapp
King
Koo
Kwalee
Lightricks
Lyft
M&C Saatchi
Mail.ru
Miniclip
Mobilityware
Moon Active
Moonee
Murka
Mytona
Nexters
Noor Games
Original Games
Otto
Outfit 7
Palta
Panteon
Papaya Gaming
PauRau
Pixel Federation
Pixel United (Big Fish Games)
Plarium
Playrix
Playsimple
Playstudios
Playtika
Pocketgems
Rocket Studio (Onesoft)
Rollic
Rovio
Ruby
Savage Game Studios
Scopely
Smartnews
Social Point
Staple Games
Stillfront Group
Sunday
Supersky
Sybo
Tap2Play (FreePlay)
TikTok
Tilting Point
Tripledot
Tutotoons
VieON
Vix
WB
Webfluential
WEBTOON
XGame
Zempot
Zeptolab
Zynga